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The Life of Products
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Author:  admin [ Thu Nov 30, 2006 5:10 pm ]
Post subject:  The Life of Products

I like this Blog Post "The Life of Products" and think it would be interesting to share with everyone here.

Products are not nouns but verbs. A product designed as a noun will sit passively in a home, an office, or pocket.

Products can be verbs instead, things which are happening, that we live alongside. We cross paths with our products when we first spy them across a crowded shop floor, or unbox them, or show a friend how to do something with them. We inhabit our world of activities and social groups together…

Take Amazon: They don’t just sell products, they sell the whole life-cycle. You discover a book, select it using the reviews, consider it, hang onto it in your basket, finally choose to buy it. Wishlists and permanent book addresses (suitable for emails) understand that, even before you buy it, a book is a social object, present in our social world. Then afterwards you can recommend or review the book, and the site helps (even prompts!) you to sell the book on second-hand.

This makes me think why some online businesses are successful? They sell products as verb! They have a community network where they share experience of the products together. Forum, blogs, affiliates... anywhere people can tell stories of the product will boost the sale of the products.

For anyone interested, the link to the post is


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